Reasons 11-15 why your business isn’t worth what you think it is

September 1st, 2010

Financing is hard to get-banks don’t like your industry, your business or acquisitions in your industry. If you industry requires a high level of industry experience a buyer without that experience won’t get an acquisition loan. However, you may get a higher price by financing more of the deal.
No business or marketing plan-while a plan may not directly reduce the value of your firm (other than via the fact that companies with a plan have significantly higher profits), a business and marketing plan may add to the price a buyer is willing to pay.
Poor or no management team-buyers like to manage and lead; they don’t like to do. A poor team means a lower value.
Salary is not profit-an appraiser will want to know what is the fair market salary for the job of running the company. If you weren’t there you’d have to pay someone to be president and that salary is not profit (by a long shot).
Saturation-this is often a function of franchising and/or low barriers to entry. Eventually this leads to competition based on price and it’s hard to win in that situation.
Special skills or license needed-about 2/3 of all small businesses need an owner with general business skills and business common sense. Those are the types buyers like the most. If you have to be a PhD in an advanced scientific field to own the business, well good luck finding a someone with money who wants to own a business.

Client Profile – AutoWash Systems, Kent, WA

August 30th, 2010

Tim Riley owner – AutoWash Systems is a value-added reseller of eco-friendly car wash equipment and supplies in Washington State. AutoWash is a full-service reseller offering operations consulting, new car wash development, existing car wash rehabilitation and technical service on all variations of car wash operations. From the highest volume tunnel car washes like the one AutoWash built for Costco to your local Mom and Pop self-service car wash, AutoWash is a recognized leader.


AutoWash was recognized last year on the Puget Sound Business Journal’s fastest growing private company list. One tool that AutoWash has used to grow is to strategically acquire competitors and additional products and services to increase customer satisfaction and market share. AutoWash owner and president, Tim Riley, shares “I learned a great deal about small business acquisitions when I originally bought the business with John Martinka’s assistance. These tools have greatly helped us as we negotiate with potential acquisition targets.”

Turning a headwind into a tailwind

August 27th, 2010

We just returned from our annual trip to the family cabin in northern Wisconsin. For most of the trip we averaged over 25 mpg. However, on the way home, from western Minnesota to Bozeman, Montana we got just under 20 mpg. For that whole stretch there was a stiff headwind. A wind so tough there were many spots we had to hold the wheel tight to avoid being blown around.

There are headwinds everywhere in life. They are in business, business buying and business selling. And we create most of them ourselves (unlike the winds across the plains).

Business sellers create headwind and slow up their process of selling the company by not letting go (delegating), by doing too much to reduce taxes by blending personal expenses into the business, by not keeping their investment in systems and equipment up to date and more.
Business buyers create headwind by not proactively prospecting, by falling in love with a business and ignoring other options, by doing too much due diligence (and driving the seller nuts) and by being overly confident of their abilities with a mediocre business.
Owners create headwind by not having any kind of plan other than what’s in their head, by taking too much money out or the business and depleting their growth capital, by not building a solid management team and by not having any kind of sales and marketing strategy.

Pay attention to the above, get help to make corrections and switch those headwinds to tailwinds.

What is your competitive advantage?

August 12th, 2010

During my presentations on business ownership and business buying the subject of the risks associated with a business always comes up. We cover a few of the big risks and one thing I always state is “Whether starting, buying or getting a franchise, you have to ask what is the business’ competitive advantage?”

In other words, why do the customers pay what they pay that allows the company to provide value and make a profit? Connected to this is the question, how high are the barriers to entry?

The examples I usually use are the following:

1. Ink cartridge refilling seems to be the current version of quick printing (of the 1990’s). There used to be quick printers on every other corner. Now it’s hard to find one (for reasons other than low barriers to entry; computers and inexpensive color printers have ravaged the market). There are cartridge refilling stores, kiosks and departments in Office Max, Staples, Walgreens, Costco and other big stores. It’s become a commodity and people make their decision based on price and convenience.

2. Curves had rocket ship growth. Now there’s a website titled, “buyourcurves.com” and prices are as low as $20,000. Back when curves was at its peak, BusinessWeek had a story about somebody on the East Coast who saw what curves was doing, created a close and within nine months had sold almost 90 franchises. Barriers to entry were low, there was no real competitive advantage and now there are tons of quick, informal exercise places.

I’ve mentioned two business models that have franchising and I don’t mean to pick on franchises. Independent businesses can also have low barriers to entry and a weak competitive advantage and some franchises have high barriers to entry and a distinct competitive advantage. But especially with lower priced franchises, just like very small independent businesses. You have to be really careful with the abovementioned factors. They can be killers!

PS Business owners/sellers, pay close attention to this just as buyers should. If your business doesn’t have a distinct competitive advantage you will sell for less, get less cash and have a tougher time selling (especially to very qualified buyers).

Two-thirds unappreciated and one-third of workers plan a job search

August 11th, 2010

According to Harris Interactive, one-third of American workers say they will search for a new job once the economy gets better. Almost half of those job hunters have experienced a loss of trust in their employers.

This couples with other 2010 studies that while workloads have increased, almost two–thirds of workers feel their extra efforts, at stagnant pay, aren’t appreciated.
Most people reading this will think that it’s the rank and file at large corporations that feel this way. Let’s not kid ourselves; it’s an issue with small business employees also.

Here’s three recent examples of what I mean, all from companies doing under $10,000,000 in sales.

1. “An incentive plan for bringing in more sales? The employees should be glad they have a job.” This was said in private. Other comments were not in private and had the employees scared the boss would even come near their department. Without change, and their was change, these employees would be leaving once the job market opens up.
2. A survey of management by a new owner had comments like, “It’s nice to be listened to” and, “The company’s greatest weakness just walked out the door” (the seller). Imagine if the company didn’t change hands. How long would these people put up with being treated with disrespect?
3. In an organization that is like the Three Musketeers, one for all and all for one, any “community” has been destroyed by the president who dictates not collaborates and always knows a better way; which infers all other ways are wrong.

Contrast that with MM Comfort Systems, a recent client profile on this blog and my newsletter. Craig has built a team and let the team “do their thing.” Capable people have a tendency to get things done when given the chance and when treated with respect.

Five more reasons to buy and own a business

August 9th, 2010

Here are five more reasons why people want to own a business. The last one should be present no matter what the other reasons you have for business ownership.

Be the boss—it’s nice to tell others what to do, especially when you make the right decisions (which you know you can do).
Pre-tax expenses—pay for things with pre-tax not after-tax dollars. Things you would have anyway like a cell phone, some travel, cars, etc. All legal and a nice perk for being an owner.
Creativity—put your creativity to work. Whether it be on the design side, customer solutions, marketing magic or with customer service you can put your footprint on it.
Emotional contentment—relax; you know what you’re doing. It isn’t easy owning a business but nothing in life worth having is easy.
FUN—often overlooked by buyers but the number one reason to buy and own a business. Wake up every day with a smile on your face because it’s your business and get are getting all the benefits described above.

Optimism – Controlled vs. Unrealistic

August 8th, 2010

I’m reading a book that we all know the story’s outcome. It’s “Munich 1938” and is the story of the Chamberlin and Hitler agreement for, as Chamberlin called it, “Peace for our time.” Of course it didn’t take too much time before Hitler violated the agreement and we had World War II.

You see, Chamberlin was optimistic not pragmatic. He felt he could trust somebody who had already taken war like actions, set up thug groups, established concentration camps and more. I see the same optimism with business buyers. While they are by nature skeptical they are also optimistic. Especially when they see things in the target company they feel they can improve or fix right away.

Sometimes it’s turning a website from a brochure into a productive tool that saves labor. Or perhaps it’s raising prices to market levels, knowing that just by working more than the seller who is part-time or having a sales strategy and implementing it.

It’s when the optimism is simply, “I’m good so I’ll do better” that it gets buyers in trouble. It’s one reason I recommend buyers go to banks sooner rather than later to see what a banker thinks about their deal. While buyers have that entrepreneurial spirit, bankers’ look at things from the perspective of, “How will we get paid back if we make a loan on this business acquisition.”

Controlled optimism, vs. unrealistic optimism, is what a buyer or owner needs to have. In other words, they have an idea of why they are optimistic. Especially in today’s economy where very few people have any idea of what might happen and those who do get the future right probably don’t really know why they got it right.

Client Profile – MM Comfort Systems

August 7th, 2010

Craig Williamson is the owner of MM Comfort Systems in Redmond, WA. Craig purchased the company about four years ago and has done well. Here’s a short story about MM Comfort Systems.

As a heating and air conditioning company, MM Comfort Systems likes it when temperatures run hot and cold. The bigger the swings the better.

Curiously however, just the opposite of “big swings” accounts for enduring success of the business. It more of a “steady as she goes” approach around an unwavering set of core principles. At the core is a belief business is about service. If a company consistently serves needs of employees and customers the business will be rewarded. It is about conducting business in a manner that honors everyone it touches. Do this and profits will follow.

It is also about having a clear strategy and running a tight ship. For MM Comfort Systems strategy involves a balanced portfolio of revenue streams – residential new construction, residential retrofit / replacement, light commercial construction / retrofit, service agreement base and an exceptional service business. Over time, each business segment takes a turn as “hero” and then again “goat”. A balance portfolio reduces risk and allows career path diversity for employees.

The tight ship element involves “closed loop” measurement and reporting of metrics most important to success. Results are meaningful and shared at team and individual levels. With a little success and encouragement people take personal ownership of results – having some fun along the way.

Reasons 6-10 why your business isn’t worth what you hope it is

August 6th, 2010

Behind the curve on technology-while some people will think this is an advantage to a buyer to do things more efficiently in reality there is a cost to hardware, software and implementation. Use your experience of your business to get technology up-to-speed, show increased efficiencies (and profits) and sell for a higher price.
Skimming cash-there isn’t a CPA around who will let a buyer be convinced to pay a price based on unreported cash. First, you are cheating the IRS. Second, is it worse that you’re skimming or worse that you say you are but really aren’t?
Too small-a business doing $2,000,000 in sales will not get the same multiple of profits as a similar business doing $20,000,000. There’s just more risk factors the smaller the business is. An issue that is a major disruption to a small firm is a minor hiccup to a larger firm.
You are blending too many personal expenses into the business-yes; there are advantages to paying for things with pre-tax dollars instead of after-tax dollars like employees have to. Carry it too far and it’s almost as bad as skimming. Bottom line, buyers and banks like to see profits. Show a lot of profit, pay some tax and it will come back to you in multiples when you sell (and make it easier to sell and finance the business).
You have to work too hard in the business-buyers look for businesses they can work on not work in. They may not have your passion for your product or service; instead they have business skills to leverage what you’ve done. Get out of the business of doing things an employee could do.

Five reasons to buy and own a business

July 27th, 2010

The corporate world is changing. More and more people are frustrated with their jobs, the extra work being forced on them (due to the recession) and the lack of appreciation of their efforts and work.

The alternative is to buy a business. A mature, profitable business. Because buying a business is faster, cheaper, safer and easier to finance than starting one. In addition, executives learn the management and leadership skills necessary while in the corporate world and can put them into practice for their own benefit.

Here are five reasons why people want to own a business.

Control your life and business—be the one in charge. Make the decisions you want to make and benefit from them.
Independence—break free from the rules and regulations and have some flexibility in your life. Want to leave early? Want to see your kid’s game or recital? What about taking a vacation when you want, not when it fits in with others on the grid? Successful business owners have all of this and more.
Benefit from your hard work—you work hard, you work smart and the company owners get the benefit whether they be shareholders in a public company or an individual owner. It’s time to work hard and reap your own benefits.
Income—control your income so when you have a good month or year you can increase your salary and/or bonus. Leverage others like you’ve been leveraged and profit from it.
Net worth—business ownership isn’t just about income. You can increase your net worth dramatically by buying a business, putting a nominal amount down on it, paying off the debt with the profits and even if you don’t grow it your net worth has multiplied. Grow the business and it increases even more.