B2B - Baseball to business
As I write this, the Seattle
Mariners have just finished the first half of the 2001 baseball season with
one of the best half-way records in the history of baseball, about 40 games
over .500. As those of you in the Seattle area know, they’ve excited what
used to be called a “not-a-baseball” town. Everywhere you go there’s
some talk about the Mariners.
This from a team not even picked
to finish first in their division, much less be 20 games ahead of the pack.
Four months into the season, there are still articles about how surprising
this is because the team lost three superstars over the last three years.
The
benefits of teamwork
Their success does leave some
clues. Clues that transcend baseball to business (and life). First, they have
incredible teamwork. They perform well together, they appear to be “in
sync” and their attitude (at least to the public, through the press) is
team first, individual statistics first. Quite a difference from the typical
professional sports team.
Compare this to
basketball where attendance and ratings are down and critics state it’s
become a game of individuals showing off for the highlight videos. Compare
this to your business. Do people work together or do they simply care about
themselves? Does the compensation plan encourage teamwork or individual gain?
The Mariners, and many businesses, prove the whole can be greater than the
sum of the parts. The Yankees have proved this by winning four of the last
five World Series’ and haven’t had a starting member on the All-Star team
in years.
Be
a leader
Second, the Mariners have a true
leader. Their manager, Lou Pinella, is forceful, fair and described as a
“players manager.” However, you don’t want to cross him. Players who do
that find out he is definitely in charge. Managing people is not easy. Every
bookstore and library has shelves filled with books on management.
I’m not going to get into any
management techniques, I’m only going to suggest you look at your style and
what’s happening in your company. Employees of large corporations may have
the option to transfer departments or be promoted. They can live with a bad
manager for a while because they can see the light. Employees of small
businesses don’t have that option. They need to find a new job. Look at
your company and determine if you add to the stress level or reduce it. Do
you have more turnover than normal? The answer may be leadership and/or lack
of teamwork.
Do the little
things
Most important, the Mariners
excel at doing the little things. They don’t hit home runs like they did in
years past but they win more games. They sacrifice, steal bases and advance
runners. Not as sexy as a 500 foot blast but just as effective. Is your
company (are you) doing the little things? It sometimes is a pain to get this
newsletter out, but I get it out the middle of every month. The answer is
usually in the details. Long-term success means doing those things others
don’t do.
Finally, baseball teams do well
with pitching and defense. Your pitching and defense is sales and customer
retention. Your offense is operations. When these are in harmony, you can
make things happen and change course to satisfy customers. Harmony allows you
to sacrifice a little for the big hit.
Sports
always provide good metaphors. Use this example of a team with no superstars,
excellent teamwork, a positive leader, strong pitching and defense and an
offense willing to do what it takes to help you increase your business
© Copyright John Martinka 2001. All rights reserved.
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